When I joined PLNY as their Art Director and Editor of VELVET Magazine, I had several design projects at hand and this one, in particular, was one of the first I had initiated. I had decided to create a proper logo for the brand as what they had at the time did not reflect their identity, nor did it look like a logo in general. I had come up with this design to simplify the brand’s image as well as to give it a more precise focus instead of vagueness. Since then, the logo was implemented in all of the brand’s communications and projects.

Old logo: