Adva is a concept project that I developed while studying for my degree at the University of Hertfordshire. It is a clothing brand that strives to promote modern beach culture in the Middle East; the name has ancient roots and means “wave”. The notion of movement and the beach was translated into the shape of the logo.

The project outcome included the following:

Branding and stationery

Website

Miscellaneous brand applications

Marketing and advertising tone of voice